Author: Dr. Teresa Evans | Category: Career Development | April 13, 2015
very common and important question I receive is, “How do I improve my LinkedIn
page?” Well, LinkedIn is now answering
the question of how they can improve their resources for you. LinkedIn recently announced that they would
be expanding to include online resources to build their user's skills. They plan
to do this through acquiring Lynda.com, an online learning company.
Ryan Roslansky, LinkedIn’s head of content products stated in a company blog,
"together, I believe we can make it even easier for professionals around
the world to accelerate their careers and realize their potential through the
learning and development of new skills."
is not clear what these resources will look like just yet, but it is interesting
to note that LinkedIn is embracing the idea that they can help you build your resume.
the meantime, while we await the launch of these new tools, I would like to
provide 7 tips to answer the question of how to improve your
LinkedIn profile. With these tips, everyone can shine online.
Headline: This can be up to 120 characters but I advise individuals to
consider using key words that describe them not only as a scientist but also as
a team player. These key words should
show in brief who you are and how you feel others view you in your work
Summary: I encourage you to use bulleted points about who you are and
what you do. Include your research (in brief and in layman’s
terms), additional skills you may have, and ideas for potential future areas of
interest. If you are looking to collaborate, include a call to action for
others to get in touch with you. The key here is to be brief so that a reader
can digest the information easily.
3) 100% Complete: You need to strive for a 100 percent completed profile. Completed profiles show up higher in search results and are therefore a better resource to those
who view them.
photo: Include a photo
on your profile, but make sure it’s professional. Everyone needs a professional
photo. You can get a professional photo taken here at UTHSCSA. It is reasonable
and painless. Book your session here now.
5) Links: Many
of you have profiles on your department's site you could link there. Also,
do not hesitate to link to a personal site, as long as it reflects the positive
image that you’d like to give out to other professionals. I often link to
articles that I have written and those that have been written about my work.
6) Update your profile regularly: I know
that we are all busy, but it is key to keep this site up to date with the work
you are doing as well as your accomplishments. I view mine as an extension of
my NIH biosketch or C.V. and update them bi-monthly.
7) Ask for help: Don’t be afraid to ask for someone to
review your profile just like you would your C.V. or biosketch. Please contact me to schedule an appointment
and I will be happy to go through any/all of these documents with you.
For additional resources, click here to see another tip sheet or to see Dr. Teresa Evans' full LinkedIn profile.
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